1/31/2024 0 Comments Nike flare 2 swJordan, the ensuing collection tasked the sporting world with extending the same respect and fairness in and off their respective fields, fueled by the notion that no matter the playing field, equality should have no boundaries. 13 years later, the empowering red, black and green combination played a pivotal role in the brand’s 2018 “EQUALITY” collection.Īccompanied by a short film narrated by Michael B. The Pan-African flag was initially called upon to serve as the very first celebration of Black History month from The Swoosh with an aptly colored Air Force 1 in 2005. The seventh collection in the greater BHM series marked a quintessential change within the targeted messaging, evolving from honoring the achievements of Black athletes and coaches to the wider celebration of the diaspora and sports’ role in provoking change within society. Attributing a total of nine silhouettes, the formers abundant assortment of options transitioned to a more reserved assemblage including the Nike KD 9, LeBron 14 and Kyrie 3, while models new and old, like the Nike Flare and OG Jordan Trunner, joined the fold in tandem with a duo of Air Jordan 1’s and a dyad of Air Force 1’s.Ĭoated in a decorative marble aesthetic, the monochrome inclusions elegantly blended black and white in reference to the strength of harmonious movement while punctual golden accents symbolized the power of unity. It would be three years before the regal attribution of golden hues returned to the commemorative collection, with 2017 infusing the shimmering metallics from 2014 with the greyscale ensemble from 2015. Change The World.”įeaturing the first official appearance of the now synonymous BHM Lignature, eight different Nike silhouettes including the Nike Hyperdunk and Hyperfuse were crafted alongside eight Jordan models and six Converse offerings for the slew of brand athletes suiting up for the NBA’s 13 Martin Luther King Jr. Whether it was the Nike KD 3, Zoom Kobe 6 or Air Jordan 3, a consistent sock liner dawned each silhouette within the entire collection reading, “Overcome The Odds. Celebrating the 35th anniversary of the holiday’s first official recognition in 1976, the enormous slate of silhouettes gazed at the impact of three hoops visionaries Kobe Bryant, Julius Erving and Michael Jordan.ĭedicated to basketball’s earliest pioneers whose game shoes were predominately black, each silhouette featured lavish golden Swooshes and accents harkening to the NBA athletes “Call to Greatness”. Revered for its simplistic yet premium design, the 2011 Nike BHM Collection stands atop its own mountain as arguably the best comprehensive collection to date while featuring the first appearance of basketball silhouettes. On the final day of Black History Month, it’s more than appropriate that we take a moment to appreciate both the influence and brilliance of both Black athletes and designers as we look back through the complete history of The Swooshes’ BHM collections. Memorializing the achievements and accomplishments of these communities has been a recurring theme for the Beaverton-based brand over the last few decades, most notably invigorating the greater basketball landscape with recurring thematic releases. What once was a simplistic honorary pair of Air Force 1’s featuring hits of red from the Pan-African flag has since evolved into an extensive treasure trove of releases and monetary contributions advancing the ideals of equality, diversity and inclusion in and beyond sport.įrom sports to social media and everything in between, Black culture and individuals have and continue to propel and inform society in countless ways. Each February since 2005 Nike has celebrated both the advancements and heritage of African-Americans through the brand’s universal language, kicks.
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